Business+Perspective

Movies from all genres can be given a rating of "R". Rated R movies have consisted of about 29% of the market share from 1995-2011. This makes them the second top grossing rating only behind PG-13. The amount of rated R movies that have been made over the past 15 years is a testament to their popularity. 3,369 rated R movies have been distributed during this period, which is more that any other movie rating. These figures are from []. There is no question that there is a lot of controversy over children watching rated R movies, but with technology it is hard to prevent underage viewers.
 * Rated R movies**

I agree that action movies can cause violence in children, however they are a major source of profit for movie distributors. Action movies are a big part of the movie industry and are a large source of revenue. They are the fourth highest grossing genre from 1995-2011 behind comedy, adventure and drama. The action genre has almost 17% of the market share and an average gross of more than $58 billion a year from 1995-2011. The most recent top movie that is an action movie was Transformers: Revenge of the Fallen in 2009. The Dark Knight, also a member of the action genre, was the top movie in 2008. Digital animation and live action/CGI animation have most likely added to the success of action movies.
 * Action movies**

3D has added more than just another movie experience to films, it has added more profit. According to Dreamworks CEO Jeffrey Katzenberg 3D can add an extra $10 million or more to costs. That $10 million or so is added to costs associated with computer-generated animation that can cost $150 million or more to produce. About 60% of ticket sales for the Dreamworks 3D film Monsters V Aliens went to the 3D version. Those higher-priced tickets likely accounted for as much as 10% of the movies's $198 million U.S. box office. 3D is very successful now, but it is hard to tell how long it will last for. Digital projector manufacturers are producing 3D enabled devices as fast as they can. The one issue is that many screen are incapable of showing 3D. The percentage of revenue earned by a 3D movie isn't solely a product of consumer choice because 3D isn't always available everywhere. 
 * 3D movies**